Friday, September 5, 2008

Futuristic European Adidas "Modular Man" Soccer Ad

This ad from Adidas Europe is pretty badass- It features a vision of a what a future game of soccer might look like. The player is rocking a high tech uniform/suit of armor that is able to break down and rematerialize with the help of a little CGI. The whole thing is set to Beethoven's Moonlight Sonata (dropped down a key) which juxtaposes the flashy visuals nicely.

While the ad is super cool, I do have to note that it totally totally reminded me Lacoste's 75th anniversary "Let's reinvent the Game" spot... Not sure who came up with the concept first so I won't sit here and judge either piece. And now for some eye candy:


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