I can't believe I hadn't come across this before, but what a pleasure it was to find this gem whilst randomly killing time in Urban Outfitters. So what is it that could get me so excited I hear you ask - the most useful book for any visitor to London (or indeed local) - Pimp London: The Guide aka "the definitive guide to London for global style hunters". This is definitely going to blow your Lonely Planet out of the water, because this is not for you if you're looking for how to get from Buckingham Palace to Big Ben, but this is a guide to where real Londoners spend their time and hard earned cash, enjoying the best of the capital's rich and diverse culture. Featuring the best of art/culture/bars/clubs/shops in all four corners of London town.
Brought to you by the guys at pimpguides, who "publish the most luxurious free magazine on the market - a hardback collectable style and street culture title" as well as being an "artist agency [which] represents some of the world's biggest and best contemporary street artists whose work you can buy in [their] online store" and they also "throw parties, art exhibitions and music events" to boot! Phew! So you can rest assured these guys know what they're talking about.
I had a lot of fun competing with my mates to see which places we had been to and which ones we'd heard of - ah, the stories of people jumping fully clothed into the pool at The Aquarium! One of my favourite features are the interviews with London style icons and trensetters asking the question, "Someone arrives in London for only 4 hours, where do you take them?" which is a great question for any city in the world. So, come on pimp peeps, when are the LA and NYC editions coming out?
Buy it here in the UK or here if in the US.
Source: Evolving Styles/Pimpguides