With the recent news of music videos being taken off youtube in the UK, here's something fun about the future of music videos. Popmorphic is taking live performances and user interactivity to the next level. This music video player has customisable viewing controls with the power to focus on different band members and the length of clip edits. So far the site is limited to unknown indie Scottish rock bands, but is definitely exciting for music fans' viewing experience.
Check out the presentation below by their director of development:
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