Diesel really raised the bar with it's Spring/Summer 2008 Fashion Show at the Pitti Immagine Uomo fair in Florence. While models traversed the runway, 3d holograms were projected on the stage and made it look like an awesome underwater setting.
The CGI holograms were totally viewable from all angles- wish I was in attendance! This looked like a wicked time. See below for a video from the show.
For more Diesel goodness, checkout their Denim collaboration with Adidas.
Source- Creative Review